Back on Sunday, Facebook realized their failure in protecting the user information, therefore they apologized to seven British and three American newspaper in full-page ads for Cambridge Analytica data privacy scandal.
He clearly mentioned, on behalf of Facebook, we have a responsibility to protect your information. If we can't, we don't deserve it.
— Brian Stelter (@brianstelter) March 25, 2018
In addition to this, he adds that the company is taking steps to ensure the safety of the user data and promised 'this will not happen again.'
From his note, we understood that when we try to sign in the third-party apps using Facebook, the data is limited after a quiz app built by a university that leaked Facebook data of millions of people in 2014.
The apology statement comes after the chief executive’s flurry of interviews with American media organizations like CNN, Wired, The New York Times, and Recode. You can see these ads in the Sunday edition of the UK newspapers The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph, says CNN. When it comes to the US, the ads appeared in The New York Times, The Washington Post, and The Wall Street Journal.
At the time of this scandal, Facebook's CEO remained silence and left everyone shocked even after they are under pressure over data and privacy issues. Once after that, Zuckerberg started to investigate this issue more seriously and limited the developers access to account data. This means that a developer can access only a limited data like user's profile pictures, usernames, and email address. In case, if he has to gain additional information, then he needs to 'sign a contract' for approval.
Mark Zuckerberg explained the side of his view about the Cambridge Analytica scandal on a Facebook post, explaining everything that happened between Facebook and Cambridge Analytica. As you'll see for yourself, Facebook is now investigating every single app that had access to large data and informs a ban to the developer and their app once they found misbehaving. However, due to this issue, Facebook sees a huge drop their market value up to $58 Billion.