ExpressVPN Becomes Official FIFA World Cup 2026 Supporter, Launches Ticket Giveaway and Times Square Campaign
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Key Takeaways
- ExpressVPN FIFA World Cup 2026 Partnership: ExpressVPN becomes official supporter across U.S., Canada, and Europe for tournament.
- Security Awareness Campaign: Company highlights public Wi-Fi, phishing, and fake network risks during tournament travel.
- Fan Engagement Initiatives: Ticket sweepstakes offers 50 premium match tickets alongside Times Square advertising campaign.
ExpressVPN has announced a major partnership with FIFA World Cup 2026™, becoming an Official Tournament Supporter across the United States, Canada, and Europe.
The agreement marks the VPN provider's largest sports sponsorship so far and will see the company promote its digital security services throughout one of the world's biggest sporting events. As part of the partnership, ExpressVPN branding will appear on LED advertising boards during matches, while fans will also get a chance to win tickets to some of the tournament's biggest games.
The FIFA World Cup 2026™ is expected to reach a global audience of around 6 billion people, including spectators attending matches in person and viewers watching from around the world.
ExpressVPN Highlights Cybersecurity Risks Around Major Sporting Events
According to ExpressVPN, large international tournaments often attract cybercriminal activity, making online security a growing concern for traveling fans and viewers.
The 2026 tournament will take place across the U.S., Canada, and Mexico, drawing millions of visitors. Fans attending matches are likely to connect to multiple public networks throughout their journey, including airport Wi-Fi, hotel internet connections, transportation services, restaurants, and stadium networks.
While public Wi-Fi networks offer convenience, they can also expose users to various cybersecurity threats. ExpressVPN noted that phishing campaigns linked to ticket sales and merchandise typically increase during major sporting events. Fans may also face risks such as data theft or monitoring when using unfamiliar networks, foreign SIM cards, or public hotspots.
The company also pointed to so-called "evil twin" attacks, where cybercriminals create fake Wi-Fi networks that appear legitimate in order to trick users into connecting.
ExpressVPN said its research found that more than 70% of football fans surveyed across six countries would trust a public Wi-Fi network if it carried the name of a venue or event they were attending. The company argues that familiar network names can create a false sense of security, even when the connection may not be genuine.
Through its visibility during the FIFA World Cup 2026™, ExpressVPN says it aims to remind fans about the importance of protecting their online activity while traveling, streaming, sharing content, and connecting to public networks.
Ticket Sweepstakes to Offer Access to Knockout Matches and Final
To mark the partnership, ExpressVPN is launching a ticket sweepstakes that will give eligible participants a chance to attend some of the tournament's biggest matches.
The promotion includes 50 premium tickets distributed across the quarterfinals, semifinals, and the FIFA World Cup 2026™ Final. The sweepstakes is open to eligible participants in the U.S., Canada, and Europe, with entry available to new ExpressVPN customers.
The company said complete information regarding eligibility, entry periods, prizes, and terms will be available through the official sweepstakes terms and conditions page.
Times Square Digital Takeover Planned Ahead of the Final
ExpressVPN also revealed plans for a large-scale advertising campaign in New York City's Times Square during the week leading up to the FIFA World Cup 2026™ Final.
The campaign will be carried out in partnership with Clear Channel Outdoor and will feature the company's AI-powered advertisements across digital displays in Times Square, one of the world's most visible advertising locations.
Additional updates related to the sponsorship and ticket giveaway are expected to be shared through ExpressVPN's official channels as the tournament approaches.
What This Means for Users
For football fans, the partnership brings opportunities beyond match-day advertising. Eligible users will be able to participate in ExpressVPN's ticket giveaway for a chance to attend key FIFA World Cup 2026™ matches, including the final.
The announcement also draws attention to online security risks that can increase during large international events. Fans traveling to matches or using public internet connections while following the tournament may face phishing attempts, fake Wi-Fi networks, and other cyber threats. ExpressVPN's campaign is intended to raise awareness of those risks while promoting safer online browsing and connectivity during the tournament.
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