Tech

Twitter made a deal and planned to stream news, sports, concerts and fashion shows

Written by TechNadu Staff
Last updated July 13, 2021

One Week ago, Twitter revealed its plans to streaming live video by launching 24/7 broadcasting channels on its platforms and Twitter announced the partnership with the Bloomberg Media service to deliver round-the-clock streaming and financial news.

Now, Twitter got a number of partners on board to broadcast video on its platform. The new deals will see daily and weekly programming from the likes of BuzzFeed News, The Verge, and Cheddar, as well as games from the WNBA and MLB.

And the expanded deals for live premium content with partners including Live Nation, fashion shows and behind-the-scenes content from IMG, MTV award ceremonies and more. The two new sports channels are also included in future.

Video has been a bright spot for Twitter recently, accounting for the largest portion of its ad revenue in the first quarter. Now, the company faces fierce competition for video ad dollars. Interestingly, the company's bet on the idea that people will stay on its platform for more than just tweets pay off in the upcoming months.



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