Popular Asian Video Streaming Service Dimsum Launches in Singapore
- Malaysia based on-demand service Dimsum is expanding to Singapore.
- The release is scheduled for this week with partner cable provider and telco Starhub.
- Dimsum is part of SMG Entertainment and is part of Malaysia’s Star Media Group.
Popular Asian video streaming service Dimsum is set to launch in Singapore this week. Malaysia based video-on-demand company is expanding to its third Asian country with partner cable provider and telco Starhub. The streaming service is part of SMG Entertainment and is part of Malaysia’s Star Media Group.
Dimsum focuses on drama series and shows from the East Asia region. The service was launched in November 2016 is already available in Malaysia and Brunei. The content available in the Singaporean iteration of the channel will include content focused on Thailand, Japan, China and Korea.
Subscribers will be able to set up five different users on different devices. The service will also allow downloads for offline viewing. Parental control, multi-language support and other popular features are also included.
Image Courtesy of Betty Journey
The company is entering an extremely populated and competitive streaming market. Singapore already has multinational players like Amazon and Netflix eating up the market shares. South East Asia also has several local OTT companies that are making it big through Asian content strategies including iflix, HOOQ, Viu and Catchplay.
This news comes after Dimsum recently expanded its content offering in Malaysia with the addition of a new Japanese animation content partner, Ani-One. With a huge demand for anime content in the region, the partnership with Ani-One has been a success and offers fresh entertainment to subscribers.
In addition to new Thai dramas, Starhub Go Select customers can experience content from China, Japan and Korea at the same cost. Justin Ang, head of product, at Starhub detailed the plans that will go live later this week once Dimsum goes live on the Starhub Go platform.
Following the partnership, series such as Infini-T Force, OVERLORD 2, and Tales of Zestitiathe X among others will be added to the VOD service in Malaysia and Brunei. Details on what shows will be airing on the Singapore version of the service have not been mentioned yet, and we’ll know more once the service launches in the country.