NordVPN Signs On as Official VPN Partner of the World Snooker Tour for 2025/26
Published
- Official Partnership: NordVPN becomes WST’s official VPN partner, gaining branding and digital visibility at major events.
- Shared Focus on Safety: Both organisations highlight alignment between online security and safe professional snooker standards.
- Global Expansion: Partnership supports WST’s worldwide audience while promoting NordVPN’s security tools and connectivity solutions.
The World Snooker Tour (WST) has announced a new partnership with NordVPN, naming the company the Official VPN Partner for the 2025/26 season. The agreement marks WST’s first collaboration with a brand in the online security space.
NordVPN’s Role in the Partnership
Founded in 2012, NordVPN has grown into one of the world’s leading VPN services. The company focuses on online privacy, security, and freedom, offering protection tools such as advanced encryption and threat-blocking features to millions of users globally.
As part of the partnership, NordVPN will receive extensive visibility throughout major snooker events during the season. This includes branding at venues, exposure during broadcasts, and promotion across WST’s digital channels.
Leaders Highlight Shared Values
Peter Wright, Chief Commercial Officer at WST, said the partnership reflects the shared focus on safety:
“We’re thrilled to welcome on board NordVPN as our first-ever partner in the online security space, an exciting milestone for WST. There’s a natural alignment between the principles of playing safe on the table and staying safe online. With a big season now underway, we’re looking forward to working closely with NordVPN to engage fans around the world and champion both the sport and digital protection.”
Bob Brinklow, UK Country Manager at NordVPN, noted that the company aims to support the entire snooker community: “We're excited to partner with the World Snooker Tour, bringing together Nord Security's commitment to online protection with the precision and focus that define snooker. Through NordVPN's advanced Threat Protection and privacy solutions, we aim to help players, officials, and fans safeguard their devices and personal data against phishing, malware, and other emerging threats. And with our eSIM brand Saily.com, we’ll offer simple, secure connectivity on the move.”
A Global Collaboration
The partnership unites two brands with strong international reach. WST continues to grow its global audience, while NordVPN serves millions of customers around the world. Both organisations aim to support fans, players, and communities through secure connectivity and reliable performance.
NordVPN is also offering discounts of up to 75% on subscriptions as part of its promotional push tied to the announcement.
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