NBC’s Peacock Launches for Comcast Customers

By Gabriela Vatu / April 15, 2020

Peacock is officially available, starting with April 15th! NBC has launched Peacock, although, in the first phase, it is available for select Comcast customers alone. Finally, entering the streaming battle, NBCUniversal is making Peacock available for Xfinity X1 and Flex Comcast customers across the United States. The plan is to make the service available to all eligible clients by the end of April.

As mentioned, the first phase will see Peacock become available to Comcast customers as an early preview. Non-Comcast users who want to get their hands on the service have to wait until July 15th. In the long run, this move makes perfect sense, as the development team will have time to iron out any issues the platform may have until more people get to subscribe.

Of course, there was also the fact that the original plan for Peacock was to have the big launch overlap with the Summer Olympics. With the Olympics postponed until 2021 due to the pandemic, fear was that the global launch would be delayed. So far, however, July continues to be the target date.

"We always planned to launch in two phases, first on Comcast to watch and learn, then nationally," said Matt Strauss, chairman of Peacock and NBCUniversal Digital Enterprises. "We are able to maintain our timeline."

Peacock will have three tiers when it launched nationwide. For the ones who are not yet ready to add another paid subscription to their bill, there is Peacock Free available, which will come with limited programming. Also, a second version will be ad-supported but still free for Comcast customers - or it will cost $5 per month for everyone else. The third version, Peacock Premium, costs $10 per month, and it's ad-free and open for anyone.

The content library includes shows like 30 Rock, Jurassic Park, Law & Order: SVU, and many more. Peacock will also feature live news programming, reality series, late-night shows, and so on.

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