Instagram to Take on Pinterest with Public “Collections” Feature

Written by Nitish Singh
Last updated July 13, 2021

Hidden code in Instagram’s Android app suggests that the social media platform is working on a Pinterest-like Collections feature. Users can contribute to the “Collections” publicly unlike the private version of the feature that was launched a couple of years ago. Instagram users will be able to save and organize feed posts.

Once the update goes live, users will see a new “Make Collection Public” option. The upcoming feature was discovered by Jane Manchun Wong who also discovered a Fundraisers feature on Instagram. The collections update is not available to users just yet. There is also no indication that users will be able to follow other users’ collections.

Instagram Public Collections

Image Courtesy of TechCrunch

Instagram declined to confirm the feature when contacted by TechCrunch. The social media platform responded that the feature is currently not being tested which is a standard response. The public collections feature is in internal development, and it can take up to several months until it is available for public testing.

The introduction of a public collections feature could see Instagram go head-to-head with Pinterest and similar services. The social media platform copied Snapchat’s Stories feature, and it became an instant success, and a public “Collections” should be no different. It will allow users to curate their own content better and also collaborate with other users on the platform.

Facebook CEO Mark Zuckerberg recently stated that Instagram’s commerce strategy is important to the social media platform’s roadmap. The photo and video sharing app has implemented a number of features over the recent months including a Shopping Feed. A dedicated shopping app may also be in the works that could allow users to purchase products via the platform directly.

What do you think about Instagram’s upcoming public collections feature? Let us know in the comments below and feel free to do the same on our socials, on Facebook and Twitter.

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