Google and Levi's collaborate to create a smart wearable device. It is the first commercial product created by a small Google team(Advanced Technology and Projects), who are using Jacquard technology to create a 'smart' conductive fabric which connects to an electronic device.
Levi's Commuter Jacket was introduced in 2016 and brought to an interactive media event called SXSW festival in Austin, Texas.
A comfortable interactive trucker jacket which can get connected to smartphones. Just with the brush of a sleeve, make use of Google maps and can skip or pause songs without any hassle of getting a phone out.
The product is called "Commuter Trucker Jacket" and is made up of a conductive fabric and a Bluetooth device is attached to the jacket's cuff. Those conductive threads are totally flexible and washable. But the cufflink needs to be removed before washing.
The data can be sent wirelessly using the Bluetooth device to smartphones or other devices, which also enables the action of making phone calls or sending messages with brushes of fabric.
Google and Levi's delayed the product for a while since the app needed some refinement before making it into the market. "We've been going through continuous consumer wear testing to refine the jacket and its abilities," a Google spokesperson told The Verge. The smart jacket will be coming this autumn in the market and will cost $350.