How to Watch ITVX in the USA for FREE in 2023

Being home to hugely popular British TV shows and films, ITVX (previously known as ITV Hub) is a well-known brand even outside its home country. However, its availability outside the United Kingdom leaves much to be desired. That said, there is a way to watch ITVX in the USA, as you can easily bypass its geo-restrictions.

The trick to watching ITV live and on-demand in the US is to use a VPN. More precisely, you need one with plenty of servers in the UK, which is how you'll obtain a British IP address from your home in the US. On top of that, your chosen VPN must be fast enough for media streaming in HD, allowing you to stream videos without buffering.

We've already recommended some options in our guide to the best VPN for ITVX. However, we'll now focus on those suitable from the United States, giving you easy website unblocking and ultra-fast performance.

So, ready to learn how to watch ITVX in the US for free? If you are, keep on reading!

Why Do You Need a VPN to Watch ITVX in the USA?

You need a VPN to watch ITVX in the US, as you need to bypass ITVX's geo-blocks. In other words, you need to make it look like you're in the UK.

Without a VPN, you'll still get to access the ITVX website. However, you'll be limited to reading the latest news and watching short video clips. To stream movies and TV shows, or watch ITV's channels live, a VPN is needed to bypass ITVX's geo-restrictions.

The following error message will appear once you try to stream anything on ITVX: "Outside the UK? Due to our broadcast and content licenses, you can only watch ITVX in the UK."

ITVX Geo-Block Error Message

Like similar digital services, ITVX (no matter if you access its site or app) discovers your location through your IP address. So, you need a VPN with servers in the United Kingdom. As you connect to one of those, your default IP address is replaced by a UK-based one.

However, it's not enough to find a VPN with servers in the United Kingdom. You also need a VPN fast enough for media streaming and a proven track record of supporting ITVX. That's the only way to watch ITV live in the USA, as well as to access its movies and TV shows.

As explained in our guide on how to watch ITVX outside the UK, we’ve done a round of tests on more than 60 VPNs - and the best one right now is ExpressVPN. We’ve been using it to stream ITV for quite some time now, without a single issue at any point.

How to Watch ITVX in the USA for FREE

You can watch ITVX in the USA by using ExpressVPN. More precisely, you need to connect to one of its UK-based servers. Here’s what exactly you need to do:

1. Sign up for ExpressVPN using your computer and any Web browser.

2. Download and install ExpressVPN on the device you'll use for ITVX.

3. Launch the VPN app and access its home screen by logging in to your account.

Going Through Initial ExpressVPN Setup

4. Use ExpressVPN’s interface to connect to any server in the United Kingdom.

Connecting to a Server in the UK via ExpressVPN

6. Use any Web browser to visit the ITVX website.

7. Access your account (or create a new one) using the "Profile" icon (top-right corner).

ITVX Login Page

8. Pick any title you'd like to play - as you can now watch ITVX in the USA. That's it!

Watching ITVX via ExpressVPN Outside the UK

What Can You Watch on ITVX?

Just like its predecessor, ITVX brings a huge library of TV shows, movies, live TV channels, as well themed live streams. Let's take a closer look at what you can expect.

When it comes to live TV channels, ITVX gives you access to all ITV channels available in the United Kingdom. You can also find themed live streams, which focus on specific genres or events. Check out the following table for more info.

ITVX Live Streams
ITV1 Crime Drama Out of This World
ITV2 Classic Movies Hell's Kitched
ITV3 Real Housewives UK Unwind with ITV1
ITV4 World of Morse Midsomer Murders
ITVBe ITV Classics Loved Up
CITV The Chase True Crime
Xmas Movies ITV Signed Saturday Night Every Night
Love Island Vera World Cup Classics

Then, there's a huge library of TV shows produced by ITV and other UK-based networks, as well as plenty of US TV shows. Here are some of our recommendations.

Title Year Genre
A Spy Among Friends 2022 Drama, Thriller.
Litvinenko 2022 Drama
Broadchurch 2013 - 2017 Crime; Drama; Mystery.
Plebs 2013 - 2022 Comedy; History.
Letterkenny 2016 - Comedy.
Wire in the Blood 2002 - 2009 Crime; Drama; Mystery.
Vera 2011 - Crime; Drama; Mystery.
Inspector Morse 1987 - 2000 Crime, Drama; Mystery.
Marcella 2016 - 2021 Crime; Drama.
Benidorm 2007 - 2018 Comedy.
The Larkins 2021 - Comedy; Drama.
Midsomer Murders 1997 - Crime; Drama.

There’s also a sizable selection of movies that you can watch on ITVX in the US. At the moment, you can watch a range of critically acclaimed titles such as 13 Assassins, Drive, and Leviathan.

Lastly, let's not forget to mention that ITV also features some sports-focused content. You won't find high-profile games or anything similar – but you’ll find the latest ‘All Elite Wrestling’ matches. Also, the British Touring Car Championship has found its home at ITVX.

Can’t Access ITVX in the USA with a VPN? – Try This!

If you can’t watch ITVX in the USA even with a VPN, it’s time to take a closer look at your VPN app. Try the following troubleshooting steps.

Step #1: Use Another VPN Server

You should never connect to the first server offered by your VPN. Those tend to be overcrowded, which means you'll get less-than-desirable speeds. That’s especially important for streaming, as you'll want your VPN connection to be as fast as possible.

So, launch your VPN and navigate to its UK-based servers. You'll most probably see more than a single location on offer. Go ahead and connect to another location and try reaccessing ITVX. Here's how to change a VPN location in ExpressVPN.

Step #2: Use Another VPN Protocol

Our guide to VPN protocols explains the pros and cons of each protocol. That’s where you’ll see that some protocols are more suitable for streaming than others, which is important to know if you don’t have the fastest Web connection.

That said, we recommend you visit your VPN app’s settings. You’ll see at least two protocols there. You can go with OpenVPN or WireGuard. Or, you can try speedier protocols like IKEv2 or IPsec. And if you decide to use ExpressVPN, you’ll get its Lightway protocol.

Step #3: Clear Your Device’s Cache & Cookies

Like any other website or app, ITVX stores specific data every time you access it. That data can prevent you from unblocking ITV even if you use a VPN. So, the trick is to delete any residual data and force ITV to read your VPN connection's parameters.

If you use ITV’s app, we recommend removing the app, restarting your device, and then installing ITV again. That’s the safest way to remove ITV’s cache. And if you access it via your Web browser, here’s how to clear cookies and related data.

Step #4: Use ‘Private’ and ‘Incognito’ Modes

Aside from clearing your browser’s cookies, you can also try using its Incognito or Private mode. That’s how you’ll force your Web browser to read your connection’s data, which should point to a UK location. That means you need to connect to a UK VPN server first.

A quick Google search should help you discover how to activate your Web browser’s Private mode, as every Web browser offers that option.

Step #5: Turn to Your VPN for Support

Lastly, if nothing else helps, you can turn to your VPN for support. One of the reasons why we recommend ExpressVPN is because it offers live chat. That’s the quickest way to resolve any issue, as ExpressVPN’s reps are available 24/7.

Of course, you can also turn to your VPN's written support material, send an email, or create a support ticket. In the meantime, check our guide that explains why your VPN doesn't work, giving you more options for fixing issues when ITV won’t work with your VPN.

Final Thoughts

As long as you use a reliable and capable VPN, you can watch ITVX in the USA on any device, any time you want. However, keep in mind that not all VPNs are the same. That's especially true for media streaming, which requires you to use a capable VPN with highly optimized servers.

Our recommendation is to subscribe to ExpressVPN, which works incredibly smoothly. Still, if you wish to explore more, turn to our guide on the best VPN for streaming. We made sure to highlight a selection of fast-performing VPNs with plenty of servers in the United Kingdom.


Is ITVX Available in the USA?

No, ITVX is not available in the United States (unless you use a VPN, of course). That streaming service works in the United Kingdom only, with no plans for future expansion.

How Can I Watch ITVX in the USA?

You can watch ITVX in the USA using ExpressVPN, the best VPN you’ll find for that specific streaming service (based on our hands-on test, by the way).

Using ExpressVPN, you’ll get to visit ITV’s website using any Web browser. That means you'll get to watch it for free, covering ITV's live channels and on-demand content.

Can I Get ITVX in the USA on an iPhone?

Even though ITVX is available on the iOS/iPadOS App Store, you’ll get to download it only if you have an Apple ID registered to an address in the United Kingdom.

So, if you’re from the United Kingdom but currently in the United States, you should have no problem downloading the ITVX app. When it comes to everyone else, we recommend using a Web browser on your iPhone to watch ITV, which should work with no issues.

Can I Get ITVX in the USA on Android?

You’ll find the ITVX app on Google’s Play Store, which means it's available on Android. However, it might not be available for all devices and regions.

If you don’t find it on the Play Store on your device, you can sideload the app via its APK file. We recommend using APKMirror for that, as you need to ensure the safety of the APK files you download.

Is It Legal to Watch ITVX in the USA with a VPN?

Yes, it’s legal to watch ITVX in the United States with a VPN. Even though ITV's content is geo-blocked, it's not illegal to access it outside the United Kingdom.

As per ITV’s legal documentation, you should not bypass the service's geo-blocking measures or access ITVX outside its supported territories. However, that rule is more of a way for ITVX to protect itself, as it’s obliged to impose broadcast restrictions.

Is ITVX Free to Watch in the USA?

Yes, ITVX is free to watch in the United States. All you need is a VPN (like ExpressVPN) and an ITVX account that you can get without paying anything.

That would be all on how to watch ITVX in the USA. If you have any questions, let us know via the comments section below. Thanks for reading!

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