Being home to hugely popular British TV shows and films, ITVX (previously known as ITV Hub) is a well-known brand even outside its home country. However, its availability outside the United Kingdom leaves much to be desired. That said, there is a way to watch ITVX in the USA, as you can easily bypass its geo-restrictions.
The trick to watching ITV live and on-demand in the US is to use a VPN. More precisely, you need one with plenty of servers in the UK, which is how you'll obtain a British IP address from your home in the US. On top of that, your chosen VPN must be fast enough for media streaming in HD, allowing you to stream videos without buffering.
We've already recommended some options in our guide to the best VPN for ITVX. However, we'll now focus on those suitable from the United States, giving you easy website unblocking and ultra-fast performance.
So, ready to learn how to watch ITVX in the US for free? If you are, keep on reading!
Why Do You Need a VPN to Watch ITVX in the USA?
You need a VPN to watch ITVX in the US, as you need to bypass ITVX's geo-blocks. In other words, you need to make it look like you're in the UK.
Without a VPN, you'll still get to access the ITVX website. However, you'll be limited to reading the latest news and watching short video clips. To stream movies and TV shows, or watch ITV's channels live, a VPN is needed to bypass ITVX's geo-restrictions.
The following error message will appear once you try to stream anything on ITVX: "Outside the UK? Due to our broadcast and content licenses, you can only watch ITVX in the UK."
Like similar digital services, ITVX (no matter if you access its site or app) discovers your location through your IP address. So, you need a VPN with servers in the United Kingdom. As you connect to one of those, your default IP address is replaced by a UK-based one.
However, it's not enough to find a VPN with servers in the United Kingdom. You also need a VPN fast enough for media streaming and a proven track record of supporting ITVX. That's the only way to watch ITV live in the USA, as well as to access its movies and TV shows.
As explained in our guide on how to watch ITVX outside the UK, we’ve done a round of tests on more than 60 VPNs - and the best one right now is ExpressVPN. We’ve been using it to stream ITV for quite some time now, without a single issue at any point.
How to Watch ITVX in the USA for FREE
You can watch ITVX in the USA by using ExpressVPN. More precisely, you need to connect to one of its UK-based servers. Here’s what exactly you need to do:
1. Sign up for ExpressVPN using your computer and any Web browser.
2. Download and install ExpressVPN on the device you'll use for ITVX.
3. Launch the VPN app and access its home screen by logging in to your account.
4. Use ExpressVPN’s interface to connect to any server in the United Kingdom.
6. Use any Web browser to visit the ITVX website.
7. Access your account (or create a new one) using the "Profile" icon (top-right corner).
8. Pick any title you'd like to play - as you can now watch ITVX in the USA. That's it!
What Can You Watch on ITVX?
Just like its predecessor, ITVX brings a huge library of TV shows, movies, live TV channels, as well themed live streams. Let's take a closer look at what you can expect.
When it comes to live TV channels, ITVX gives you access to all ITV channels available in the United Kingdom. You can also find themed live streams, which focus on specific genres or events. Check out the following table for more info.
Then, there's a huge library of TV shows produced by ITV and other UK-based networks, as well as plenty of US TV shows. Here are some of our recommendations.
There’s also a sizable selection of movies that you can watch on ITVX in the US. At the moment, you can watch a range of critically acclaimed titles such as 13 Assassins, Drive, and Leviathan.
Lastly, let's not forget to mention that ITV also features some sports-focused content. You won't find high-profile games or anything similar – but you’ll find the latest ‘All Elite Wrestling’ matches. Also, the British Touring Car Championship has found its home at ITVX.
Can’t Access ITVX in the USA with a VPN? – Try This!
If you can’t watch ITVX in the USA even with a VPN, it’s time to take a closer look at your VPN app. Try the following troubleshooting steps.
Step #1: Use Another VPN Server
You should never connect to the first server offered by your VPN. Those tend to be overcrowded, which means you'll get less-than-desirable speeds. That’s especially important for streaming, as you'll want your VPN connection to be as fast as possible.
So, launch your VPN and navigate to its UK-based servers. You'll most probably see more than a single location on offer. Go ahead and connect to another location and try reaccessing ITVX. Here's how to change a VPN location in ExpressVPN.
Step #2: Use Another VPN Protocol
Our guide to VPN protocols explains the pros and cons of each protocol. That’s where you’ll see that some protocols are more suitable for streaming than others, which is important to know if you don’t have the fastest Web connection.
That said, we recommend you visit your VPN app’s settings. You’ll see at least two protocols there. You can go with OpenVPN or WireGuard. Or, you can try speedier protocols like IKEv2 or IPsec. And if you decide to use ExpressVPN, you’ll get its Lightway protocol.
Step #3: Clear Your Device’s Cache & Cookies
Like any other website or app, ITVX stores specific data every time you access it. That data can prevent you from unblocking ITV even if you use a VPN. So, the trick is to delete any residual data and force ITV to read your VPN connection's parameters.
If you use ITV’s app, we recommend removing the app, restarting your device, and then installing ITV again. That’s the safest way to remove ITV’s cache. And if you access it via your Web browser, here’s how to clear cookies and related data.
Step #4: Use ‘Private’ and ‘Incognito’ Modes
Aside from clearing your browser’s cookies, you can also try using its Incognito or Private mode. That’s how you’ll force your Web browser to read your connection’s data, which should point to a UK location. That means you need to connect to a UK VPN server first.
A quick Google search should help you discover how to activate your Web browser’s Private mode, as every Web browser offers that option.
Step #5: Turn to Your VPN for Support
Lastly, if nothing else helps, you can turn to your VPN for support. One of the reasons why we recommend ExpressVPN is because it offers live chat. That’s the quickest way to resolve any issue, as ExpressVPN’s reps are available 24/7.
Of course, you can also turn to your VPN's written support material, send an email, or create a support ticket. In the meantime, check our guide that explains why your VPN doesn't work, giving you more options for fixing issues when ITV won’t work with your VPN.
Final Thoughts
As long as you use a reliable and capable VPN, you can watch ITVX in the USA on any device, any time you want. However, keep in mind that not all VPNs are the same. That's especially true for media streaming, which requires you to use a capable VPN with highly optimized servers.
Our recommendation is to subscribe to ExpressVPN, which works incredibly smoothly. Still, if you wish to explore more, turn to our guide on the best VPN for streaming. We made sure to highlight a selection of fast-performing VPNs with plenty of servers in the United Kingdom.
That would be all on how to watch ITVX in the USA. If you have any questions, let us know via the comments section below. Thanks for reading!