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How to Watch ITVX in the USA for FREE in 2024

By Novak Bozovic / January 15, 2024

Being home to hugely popular British TV shows and films, ITVX (previously known as ITV Hub) is a well-known brand even outside its home country. Unfortunately, it's only available in the UK. This is due to agreements that prevent its content from being shown outside the licensed area.

That said, you can easily bypass its geo-restrictions to watch ITVX in the USA with a VPN. More precisely, you need one with plenty of servers in the UK, which is how you'll obtain a British IP address from your home in the US. On top of that, the VPN you choose must be fast enough for media streaming in HD, allowing you to stream videos without buffering.

In this article, we'll recommend the top top 3 VPNs for unblocking ITVX from the US. We'll also teach you how to watch ITVX in the US for free and explain why you need a VPN to do this. Plus, we share how much ITVX costs, how to pay for it, what you can watch on ITVX, how to watch the streamer on various devices, and much more.

How to Watch ITVX in the USA for FREE

To watch ITVX in the USA for free, you'll need to get a VPN that works with the streaming service. Then, you need to connect to one of its UK-based servers. Here’s exactly what to do:

1. Sign up for a VPN that can unblock ITVX from the US (we recommend NordVPN).

2. Download and install the VPN on the device you'll use for ITVX.

3. Launch the VPN app and log in to your account.

4. Use VPN’s interface to connect to any server in the United Kingdom.

6. Visit the ITVX website.

7. Access your account (or create a new one) using the "Profile" icon (top-right corner).

ITVX Login Page

8. Pick any title you'd like to play - as you can now watch ITVX in the USA. That's it!

Why Do You Need a VPN to Stream ITVX in the US?

You need a VPN to stream ITVX in the US because you need to bypass ITVX's geo-blocks. The streaming service is only available in the UK (minus northern and central Scotland). So, you need to make it look like you're in the UK by displaying a UK IP address.

Without a VPN, you'll still get to access the ITVX website. However, you'll be limited to reading the latest news and watching short video clips. To stream movies and TV shows or watch ITV channels live, a VPN is needed to bypass ITVX's geo-restrictions.

The following error message will appear once you try to stream anything on ITVX: "Outside the UK? Due to our broadcast and content licenses, you can only watch ITVX in the UK."

ITVX Geo-Block Error Message

Like similar digital services, ITVX (no matter if you access its site or app) discovers your location through your IP address. So, you need a VPN with servers in the United Kingdom to access ITVX in America. As you connect to one of those, your default IP address is replaced by a UK-based one.

However, it's not enough to find a VPN with servers in the United Kingdom. You also need a VPN fast enough for media streaming and a proven track record of supporting ITVX. That's the only way to watch ITV live in the USA, as well as to access its on-demand movies and TV shows.

As explained in our guide on how to watch ITVX outside the UK, we’ve tested more than 60 VPNs to find the best one. We recommend NordVPN because it has hundreds of ultra-fast servers in the UK and impressive unblocking abilities. You'll be able to use it to stream ITVX without buffering from anywhere, including the US.

The Best VPNs to Watch ITVX in the USA

The best VPNs to watch ITVX in the USA should provide all the tools you need to unblock ITVX in the US and abroad. These include a sizable server network in the UK (and internationally), as well as some form of obfuscation to hide your VPN activity.

Moreover, the VPN should offer excellent speeds and performance for buffer-free streaming. You’ll also need a kill switch to prevent unwanted IP leaks, plus a strict no-logs policy to ensure your provider doesn’t record your browsing activity. Advanced AES 256-bit encryption and robust protocols like OpenVPN and WireGuard are needed to stop hackers in their tracks.

The VPN should be compatible with a wide variety of systems, from Windows to Linux, mobile devices, smart TVs, and more. Furthermore, it should provide sufficient simultaneous connections for the average household, a generous money-back guarantee, and 24/7 live chat for emergencies.

Based on these criteria, these are the best VPNs to watch ITVX in the USA:

  1. NordVPN - Our #1-Rated VPN to Watch ITVX in the US
  2. Surfshark - Stream ITVX in the US with No Buffering
  3. ExpressVPN - Best Stealth VPN to Get ITVX in the US

1. NordVPN - Our #1-Rated VPN to Watch ITVX in the US

Editor's Pick
Servers
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Chromebook
Kindle
Chrome
Firefox
PlayStation
Apple TV
Xbox
Amazon Fire TV
Nintendo Switch
All game consoles
Chromecast
Parallel Connections
Live Chat

NordVPN is the best VPN for watching ITVX in the USA, offering amazing tools to unblock ITVX in the US and anywhere in the world. For one, you get the SmartPlay feature for seamless geo-block circumvention. Then you get an extensive network of 6,000+ servers spanning 61 countries, including 440+ in Edinburgh, Glasgow, London, or Manchester.

This provider tops the charts in terms of speed, delivering ultra-fast connections and consistent performance. This ensures a smooth, delay-free streaming experience all around. Whether you’re looking to watch ITVX in the US as a free subscriber or want to check out the live TV streams with a premium plan, you won’t face any annoying interruptions.

NordVPN can also conceal your VPN activity on restrictive networks with its wide array of obfuscated servers. It has various other specialized server categories, such as P2P, double VPN, Onion-over-VPN—you name it. Plus, it includes a reliable kill switch that you can customize on a per-app basis.

The VPN secures your data with military-grade AES 256-bit encryption and diverse protocols like OpenVPN, IKEv2/IPsec, and NordLynx. It also boasts an audited no-logs policy, ensuring maximum privacy at any time.

NordVPN is ideal for streaming ITVX on Windows, macOS, iOS, Android, Linux, smart TVs, and more. You get 6 simultaneous connections, which is plenty considering the 4-screen limit on ITVX. Moreover, its support teams are ready to assist with any issue through 24/7 live chat. Every subscription is backed by a 30-day money-back guarantee as well.

PROS

  • High-performance UK network.
  • Easily unblocks ITVX worldwide.
  • Blazing-fast speeds.
  • Obfuscation on most servers.
  • 24/7 customer support.
  • 30-day money-back guarantee.

CONS

  • Limited simultaneous connections.

2. Surfshark - Stream ITVX in the US with No Buffering

Servers
Countries
Apps
Windows
Android
Mac
iOS
Linux
Router
Chrome
Firefox
Amazon Fire TV
All game consoles
All smart TVs
Parallel Connections
Live Chat

Surfshark is another great VPN to stream ITVX in the US. Aside from unblocking ITVX in the US, you can explore a whole world of content with their widespread fleet of 3,200+ servers in 100 countries (including 200+ UK servers in London, Manchester, Glasgow, and Edinburgh).

Surfshark’s unique Nexus technology makes it easy to rotate IPs without disconnecting you from the VPN. The added benefit is enhanced privacy with optimized speeds and reliable performance, especially for streaming. This is great news if you plan on going premium with ITVX for live TV.

As always, the VPN integrates a trusty kill switch to protect your IP in case the VPN connection drops for whatever reason. Camouflage Mode (its obfuscation feature) adds an extra layer of security, concealing your VPN usage from any online services or nosy network admins.

Surfshark focuses heavily on privacy with the inclusion of an audited no-logs policy, the AES 256-bit-fortified OpenVPN and IKEv2 protocols, as well as the speedy WireGuard option with ChaCha20 encryption. 

The VPN is compatible with various systems, including Android, iOS, Windows, macOS, Linux, Android TV, and more. Best of all, Surfshark allows unlimited simultaneous connections, lending itself well to account-sharing with friends or family. 

Finally, this provider offers 24/7 customer support via live chat for troubleshooting and other issues. All Surfshark plans are backed by a no-strings-attached 30-day money-back policy, so you can test it out and see if it’s a good fit.

PROS

  • Works well with ITVX.
  • Obfuscation available network wide.
  • Reliable, high-speed connections.
  • Unlimited simultaneous connections.
  • 24/7 live chat.
  • 30-day refund policy.

CONS

  • Inconsistent initial connection times.

3. ExpressVPN - Best Stealth VPN to Get ITVX in the US

Servers
Countries
Apps
Windows
Android
Mac
iOS
Linux
Router
Chromebook
Kindle
Nook
Chrome
Firefox
PlayStation
Apple TV
Xbox
Amazon Fire TV
Nintendo Switch
All game consoles
All smart TVs
Chromecast
Roku
Parallel Connections
Live Chat

ExpressVPN is an excellent choice to unblock ITVX in the US thanks to its fully obfuscated network, which consists of 3,000+ servers in 105 countries. Among those, you have a healthy cluster of UK servers in East London, Docklands, London, and Midlands. The VPN has amazing streaming support and can unblock most other services without issue.

Better yet, the built-in obfuscation has no noticeable effect on ExpressVPN’s exceptional speeds and dependable performance. We didn’t experience any buffering issues, whether it was during live TV streams or when trying out ITVX’s generous library of on-demand content.

Like any top-tier provider, ExpressVPN includes a kill switch to keep you safe against IP leaks. In addition, its no-logs policy is regularly audited by top security firms to maintain your online privacy.

You can choose from industry-standard protocols like OpenVPN, IKEv2, and L2TP/IPsec (all with AES 256-bit encryption), as well as its own in-house solution called Lightway. This high-performance protocol is ideal for streaming and uses WolfSSL encryption to secure your data.

ExpressVPN is compatible with a wide range of devices, whether you want to stream ITVX on your computer, smartphone, tablet, or smart TV. What’s more, you can use it on up to 8 devices simultaneously, which is more than enough for most users.

To conclude, ExpressVPN offers a generous 30-day money-back guarantee and provides expert customer support that you can reach around the clock through chat.

PROS

  • Very fast speeds for streaming.
  • Unblocks ITVX from the US.
  • Fully obfuscated network.
  • 8 simultaneous connections.
  • 24/7 support via live chat.
  • 30-day money-back period. 

CONS

  • Pricier than competition.

How Much is ITVX in the US?

An ITVX Premium subscription costs £5.99/month (about $7.65/month), while the yearly option takes you up to £59.99 (or $76.66/year). Both options come with a 7-day free trial. ITVX also has a free plan that includes a goldmine of ad-supported TV shows and films. If you decide to upgrade, you don’t need to worry about multiple plan tiers to get ITVX in the US. 

Here’s what’s included with your ITVX Premium subscription:

Subscription Price in GBP Price in USD Features
ITVX Premium (monthly) £5.99  $7.65 - Ad-free (with some exceptions, including Live TV)
- Download shows for offline viewing
- Thousands more hours of hit shows and exclusive BritBox box sets
ITVX Premium (yearly) £59.99  $76.66 - Ad-free (with some exceptions, including Live TV)
- Download shows for offline viewing
- Thousands more hours of hit shows and exclusive BritBox box sets

How to Pay for ITVX in the USA

To pay for ITVX in the USA, there are a few options to choose from. You can use a UK credit card or create separate, UK-based Google and Apple IDs to subscribe with their respective stores’ gift cards. Below are detailed instructions for each method to get ITVX in the USA.

Method 1: Pay for ITVX with a UK Credit Card

If you’re an expat or have friends/family living in the UK, you can pay for ITVX with a UK credit card. Note that you’ll have to be connected to a UK VPN server as well, as shown below:

  1. Subscribe to a working ITVX VPN (we recommend NordVPN).
  2. Install the VPN on your device(s).
  3. Open the VPN app and connect to a UK server.
  4. Access the ITVX website and click “Upgrade to Premium” in the top-right corner.
  5. ITVX website home screen
  6. Click “Start Your Free Trial” to proceed.
  7. ITVX start free trial screen
  8. If you haven’t already, register for an account.
  9. ITVX sign in screen
  10. During the sign-up process, you can add any UK postcode (e.g., M1 1AF, CF1 1DA).
  11. ITVX set up profile screen
  12. Log in to the email you signed up with. Click Verify your email now” to proceed.
  13. ITVX verify email screen
  14. Choose your plan.
  15. ITVX plan choices
  16. Add your card details and click Start your free trial” to finish up.
  17. ITVX payment screen

Method 2: Pay for ITVX with a Google Play Gift Card 

As mentioned initially, you’ll need to create a new Google account (with a UK billing address) to get ITVX in the USA. Here’s a step-by-step guide:

  1. Get an Android VPN that works on ITVX in the US (we recommend NordVPN).
  2. Open the VPN and connect to a server in the UK.
  3. Create a separate Google account with a UK address.
  4. Purchase a UK Google Play gift card and redeem it in the Play Store.
  5. Purchase UK Google Play gift card
  6. Grab the ITVX app from the Google Play Store.
  7. ITVX Google Play download page
  8. Launch the ITVX app and subscribe with your gift card funds.

Method 3: Pay for ITVX With an iTunes Gift Card

Much like the Google Play method, you can get ITVX in the USA by creating a separate Apple ID with its billing address set to the UK. Follow these steps:

  1. Download a reliable VPN to your iOS device (we recommend NordVPN).
  2. Launch the app and connect to a UK VPN server.
  3. Register for a new Apple ID with a UK billing address.
  4. Buy a UK iTunes gift card and redeem your funds in the App Store.
  5. Purchase UK iTunes gift card
  6. Get the ITVX app from the App Store.
  7. ITVX iTunes download page
  8. Open the ITVX app and subscribe with your wallet funds.

What Can You Watch on ITVX?

For a free service, ITVX has quite a few high-quality features. If you’re looking for the next TV show to binge, try out classic dramas like Dawson’s Creek or the HBO import Love & Death. As for movie night, you can revisit beloved action flicks like The Expendables, or watch Space Jam (the good one) with the whole family.

Premium subscribers get to stream live TV from ITV1 through 4, ITVBe, ITVX Kids, and an assortment of other channels. Sports fans can catch highlights and live coverage of La Liga and Emirates FA Cup matches, ITV Racing, Motorsport UK, Tour of Britain, and much more. 

Here are a few more titles you should check out on ITVX in the US:

ITVX TV Shows ITVX Movies ITVX Live TV Channels ITVX Sports
Archie (2023) Jumanji (1995) ITV1 La Liga
Vera (2011-Present) Watchmen (2009) ITV2 Emirates FA Cup
The Winter King (2023-Present) Fantastic Beasts and Where to Find Them (2016) ITVBe ITV Racing
Trigger Point (2022-Present) Robin Hood (2018) ITV3 Motorsport UK
In Limbo (2023-Present) The Invisible Man (2020) ITV4 Tour of Britain
Love Island (2015-Present) Ghost in the Shell (1995) ITVX Kids Investec Champions Cup Rugby

How to Watch ITVX on Your Devices in the USA

To watch ITVX on your devices in the USA, you’ll need to install a VPN on them and connect to a UK server. Another option is to install a VPN on your router. Doing so will allow any devices connected to your home Wi-Fi (like Roku or a smart TV) to access the Internet as if you were located in the UK.

Here are some individual guides on how to watch ITVX on popular gadgets.

How to Watch ITVX on a PC (Windows & Mac)

To watch ITVX on a Windows or macOS computer, all you need is a reliable VPN and a browser. Install the VPN, connect to a UK server, sign up for an ITVX account, and you’re set. More details below:

  1. Sign up for a capable ITVX VPN (we recommend NordVPN).
  2. Install the VPN on your Windows or macOS machine.
  3. Launch the VPN app and connect to a UK server.
  4. Go to the ITVX website and create an account.
  5. Once you verify your email, you can start streaming ITVX on your PC.

How to Watch ITVX on Android

To watch ITVX on Android in the US, you’ll have to use a VPN to change your location to the UK. Then, you have to create a new Google account with a UK address. Full guide below:

  1. Subscribe to a VPN that can unblock ITVX (we recommend NordVPN).
  2. Download the VPN app and connect to the UK. 
  3. Create a new Google account using a UK address.
  4. Download the ITVX app from the UK Google Play Store.
  5. Sign up for ITVX through its app and start streaming.

How to Watch ITVX on iOS

You can watch ITVX on iOS by first connecting to a UK VPN server. Then, you can create a UK Apple ID to download the ITVX app. Follow these steps:

  1. Get a VPN that works on ITVX in the US (we recommend NordVPN).
  2. Download the VPN and select a UK server from the provider’s list.
  3. Create a new Apple ID with a UK address.
  4. Download the ITVX app from the UK App Store.
  5. Using the app, register for ITVX and start watching your favorite content.

How to Watch ITVX on Roku

Roku has no VPN support, and to use the ITVX app on Roku in the US, you’d have to factory reset your device, which is quite a headache. Fortunately, you can use screen mirroring to stream from an Android, iOS, Windows, or macOS device instead. Here’s how to do it:

  1. Sign up for a reliable ITVX VPN (we recommend NordVPN).
  2. Install the VPN on your Android/iOS mobile device or Windows/macOS computer.
  3. Connect to a server in the United Kingdom.
  4. Open the ITVX app or the ITVX website on your main device.
  5. Choose a show or movie to watch.
  6. Turn on your Roku and connect it to the same Wi-Fi network as your other device.
  7. Use screen mirroring to stream ITVX.

How to Watch ITVX on FireStick

Fortunately, VPNs are available for FireStick. So all you have to do to watch ITVX in the US is to install one and tweak a few settings, as seen below:

  1. Subscribe to a VPN with a good FireStick app (we recommend NordVPN).
  2. Visit the Amazon App Store and install the VPN.
  3. Open the app and connect to a UK server.
  4. Change your FireStick region to the United Kingdom.
  5. Log out of your Amazon account, wait a few minutes, then log back in.
  6. Download the ITVX app to your home screen.
  7. Launch the app, sign in, and enjoy ITVX in the US.

How to Watch ITVX on a Smart TV

Unless you have an Android TV, you’ll have to install a VPN on your router. During setup, set your region to the UK. Once finished, you can watch ITVX through its app on your TV, like so:

  1. Get a VPN that works on routers (we recommend NordVPN).
  2. Follow the provider’s instructions to install the VPN on your router.
  3. Set your server region to the UK as you go along.
  4. Turn on your TV and connect to the VPN-secured network.
  5. Switch your TV’s region to the UK.
  6. Download the ITVX app on your smart TV.
  7. Sign into your ITVX account and choose something to watch.

How to Watch ITVX on Apple TV

Apple TV now has native VPN support, so you can install one directly on it. You’ll also need to create a new Apple ID with a UK billing address. Step-by-step guide below:

  1. Get an ITVX VPN that works for Apple TV (we recommend NordVPN).
  2. Install the VPN on your Apple TV.
  3. Connect to a server in the UK.
  4. Create a new Apple ID and set your billing address to the UK.
  5. Use your UK Apple ID to log into your Apple TV.
  6. Download the ITVX app from the tvOS App Store.
  7. Log in to your ITVX account and start streaming.

Can’t Access ITVX in the USA with a VPN - How to Fix?

There are several reasons why you may not be able to access ITVX in the USA with a VPN, such as a firewall or VPN conflict or out of date software. Here are some fixes you can try:

Final Thoughts

ITVX is a great free streaming alternative if you don’t mind a few ads here and there. Its premium version is even better. Unfortunately, the service is available exclusively to UK audiences. To stream ITVX in the US, you’ll need to use a capable VPN to obtain a UK IP address. 

We recommend NordVPN as the best VPN to watch ITVX in the USA. This is thanks to its impressive network of 6,000+ servers, fantastic speeds, and amazing streaming support. NordVPN’s obfuscation makes short work of any geo-restrictions, whether on ITVX or other streaming services.

FAQ

Is ITVX Available in the USA?

No, ITVX is not available in the United States (unless you use a VPN, of course). The streaming service works in the United Kingdom only, with no plans for future expansion. That said, you can use a powerful VPN like NordVPN to get a UK IP and unblock ITVX.

Can You Watch ITVX in the USA?

No, you can't watch ITVX in the USA without getting a UK IP address by connecting to a VPN first. We recommend using NordVPN because it has blazing-fast UK servers and strong unblocking abilities.

Can You Get ITVX in the USA on an iPhone?

No, you can't get ITVX in the USA on an iPhone unless you use a VPN to display a UK IP address. (We recommend NordVPN.) Even though ITVX is available on the App Store, you also need an Apple ID registered to an address in the United Kingdom to download it.

Can You Get ITVX in the USA on Android?

No, you can't get ITVX in the USA on Android by default. However, you can use a VPN like NordVPN to connect to a UK server and download it from Google’s UK Play Store. If you don’t find it on the Play Store on your device, you can sideload the app via its APK file.

Is It Legal to Watch ITVX in the USA with a VPN?

Yes, it’s legal to watch ITVX in the United States with a VPN. Even though ITV's content is geo-restricted, it's not illegal to access it outside the UK. Make sure you use a premium VPN like NordVPN to easily unblock it.

Is ITVX Free to Watch in the USA?

Yes, ITVX is free to watch in the United States. All you need is a VPN with UK servers (like NordVPN) and an ITVX account that you can get without paying anything.

That would be all on how to watch ITVX in the USA. If you have any questions, let us know via the comments section below. Thanks for reading!



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