How to Add Hidden Private Channels to Your Roku

By Novak Bozovic / January 5, 2022

Aside from using the 'Roku Channel Store,' there’s another way to get more content on your Roku media streaming device. Yes – we’re talking about private Roku channels, many of which come with unique content libraries. So, we’ll show you how to add hidden and private channels to your Roku, which is a straightforward and quick procedure. Take a look just below.


The following procedure requires you to have an active Roku account, as private (hidden) channels are tied to your Roku username. You can activate private Roku channels via the Web, and they'll automatically install on your local Roku device (any Roku device will do the job just fine).

How to Add Private Roku Channels

1. Begin by visiting – using your computer, tablet, or smartphone.

2. You'll have two options now, to create a new account or log in to an existing one

Logging In to Roku Account

3. Many of you are already Roku users, so input your credentials on the left and log in.

4. Once you log in, look for a group of options called 'Manage Account' (on the left). 

Managing Roku Account via Roku Website

5. Then, select 'Add Channel with a Code.'

6. At this point, you’ll be asked to input a channel code. More on that just below. 

Adding Channel Code to Roku

Each private Roku channel has a unique code, usually a string of numbers or letters. To find those codes (which need to be entered only once), you can check our overview of the 15 best private Roku channels. In other words, you’ll find fifteen access codes there, so plenty to try out. 

7. Once you copy the access code, make sure to click on 'I am not a robot.'

8. Complete the verification process you’ll see on your screen (if asked to do so).

Installing Private Roku Channel via the Web

9. Then, click on the purple-colored 'Add Channel' button.

10. After a few seconds, Roku will show you a warning. Read it, and click on 'OK.'

Roku Warning Message About Using Private Channels

11. And finally, click on 'Yes, Add Channel.'

Adding Red Bull TV Private Channel on Roku

That’s it! You have now added a new private channel to your Roku, which will be tied to your Roku username. However, keep in mind that it can take up to 24 hours for new channels to appear on your Roku. And of course, you need to be signed in to your Roku account on the media streaming device you plan to test the new channel on. 


If you’re in a rush, you can force your Roku to check for any changes to your account (which will force new private channels to install sooner). Do this by going to Settings > System > System Update > Check Now

That would be all on how to add private Roku channels. If you have any questions, don’t hesitate to post a comment below. We’ll do our best to respond as soon as possible. And lastly, thank you for reading!

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