ExpressVPN has announced a new collaboration with the Brooklyn Nets, joining the NBA franchise as its Official Digital Privacy Partner. The partnership brings the VPN provider into the U.S. professional sports scene for the first time, marking a notable expansion of its brand presence and digital outreach.
The announcement highlights two key components designed to reach fans both inside the arena and online.
During Brooklyn Nets home games, attendees will see ExpressVPN featured across dynamic LED boards and in-arena digital displays, placing the brand courtside throughout the season. The company says this visibility aims to spread awareness of online privacy and safe browsing among a wide sports audience, especially as fans engage with digital platforms more than ever.
As part of the partnership rollout, ExpressVPN is offering several promotions targeted at Nets fans. These include:
ExpressVPN plans to introduce more digital experiences over time, with interactive campaigns focused on online protection, connectivity, and fan engagement.
To celebrate the collaboration and support local users, ExpressVPN has activated a brand-new server location in Brooklyn. According to the company, the server is designed to improve network performance by distributing load more efficiently, delivering faster speeds, better reliability, and a smoother experience for customers in the Tri-State area.
ExpressVPN says that its service gives fans a simple, one-click way to protect their online activity while enjoying secure, uninterrupted streaming. This is especially helpful for those accessing public Wi-Fi, streaming games while traveling, or seeking additional layers of identity protection.
Key Advantages for Sports Fans
Whether watching live at Barclays Center or following the Nets from overseas, ExpressVPN aims to give fans a safer and more reliable way to stay connected throughout the season.