Twitter Now Experimenting With a New “Professional Profiles” Feature

Written by Bill Toulas
Published on April 22, 2021

Twitter’s experimentations continue, and the latest new feature to be teased on the social media platform is the so-called “Professional Profiles.” According to the Twitter Business handle, this is going to be a new tool allowing businesses, non-profits, publishers, creators, and virtually anyone who uses Twitter for work to create a tailored profile.

The new feature will be rolled out in a limited manner, initially being made available only to a small pool of entities based in the United States. However, if it works out well and the feedback is positive, it will open up to more in the following months. However, Twitter omitted any details about how it will work exactly and what unique features may come with it.

Possibly, we may see endorsements, interactive intros, newsletter or video spaces, chat integration, product SKUs, directory info, contact details, sales-orientated features, fundraising buttons for NGOs, or some kind of custom elements that will help creators customize their special profile in a way that puts out their uniqueness.

Kayvon Beykpour, Twitter’s product lead, described something along those lines, promising a range of choices to make these profiles stand out and attain a monadical character on the platform.

In February, Twitter announced its intention to tentatively launch new features and test out things like the “Super Follows” for exclusive content subscriptions. In March, more experimental stuff was revealed, with “Twitter Cards” featuring “Shop” buttons appearing as a possibility. This could be connected to what Twitter Business announced today, but we will have to wait for a while to see what gets the approval to move forward and what’s axed.

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