- Leakers are saying that they have seen a new Apple TV device, and claim that the launch approaches.
- This is an ideal time for Apple to refresh its streaming box, as people are still generally staying at home.
- Revenue from services was the only thing that was spared during the COVID-19 pandemic, and that says a lot.
Apple has definitely taken a blow from the COVID-19 pandemic, but at the same time, it is not holding its horses as far as launching new devices is concerned. They released new MacBook models, a brand new iPad Pro, and the long-anticipated iPhone SE. Now, rumors talk about a new Apple TV being very close to getting launched, and there is information about the technical specifications as well.
Codenamed as “Neptune T1125,” the new Apple TV device will support 4K resolutions. An A12X chip will beat inside the box, combined with either 64 GB or 128 GB of storage. That will be a significant upgrade from the A10X Fusion that is paired with 32 GB or 64 GB of storage found in the current generation. There are no images to accompany the rumors, and there’s not a specific date for the launch either, so, for now, we’ll have to wait and see. The leaker claims to have seen the new device, but he couldn’t share anything else because that would burn his “inside source.” But he does say it looks like an Apple TV.
So, you may be wondering what it is that fuels Apple’s urge for product launches this moment. First of all, in-house entertainment has been upgraded and further cherished by the average consumer during this lock-down period. Secondly, it’s all about selling services, and this business is one that did splendidly in supporting Apple during these difficult times. Apple is gradually turning from selling devices to selling services, and while the two are connected, services are getting more attention. According to Apple’s Q2 2020 report, iPhone sales dropped by 7% compared to the year-ago quarter, but the sales from services continued to grow.
And this is precisely where the new iPhone SE 2020 fits into the equation. Offer an inexpensive iOS device for people to access Apple services and give them four to five years of support. Just make sure to include a powerful chip with it so that the consumption of content and media can be seamless, and you have a winner. That is not to say that Apple will stop making innovative, exciting, and field-defining devices. Still, services are bound to continue to grab an increasingly larger piece of the revenues pie. The launch of a new Apple TV device couldn’t have come at a more appropriate time, so it certainly can’t be far away now.