Apple is Diving Deeper Into its Services Premise with a New Streaming Platform

By Bill Toulas / March 25, 2019

With the iPhone sales profit getting gradually but steadily lower, Apple is putting the foot down the pedal of services, placing what the investors consider to be somewhat of a “safe bet” for the upcoming future, although competition is fierce. In the context of this plan, Apple is expected to announce the expansion and enrichment of the services they offer to their customers during today’s big event. According to multiple reports from reliable sources, including the Wall Street Journal, the Cupertino tech giant is about to unleash a new video streaming service and a subscription-based “Apple News” platform.

The existing Apple TV app is going to be replaced by a new one that is heavily revamped, and which users will be able to use in order to subscribe to content packages, similarly to how things work on the enemy’s camp, the Amazon Prime. According to the credible rumors, the content providers for this new streaming platform will be HBO, Showtime, and Starz, and they will be charging $9.99 each for the provision of the content. The three will be unified and provided directly through the new Apple TV app, so there will be no redirections of any kind.

HBO is a subsidiary of Warner Media and the 2nd largest premium content provider in the United States. They offer many exclusive channels, video on demand services, and content that covers a broad range of audiences. Showtime is owned by CBS, and is another one of the big players in the on-demand streaming platforms, offering a large selection of films, documentaries, and series. Finally, Starz is also a US-based streaming TV service provider, covering comedy, kids content, cinema films, and a lot of exclusive movies and series that you won’t find anywhere else. As expected, arch-rivals like Netflix will not be available on Apple’s streaming service any time soon, but still, the new service is off to a good start with the above three.

The Apple News service will also charge subscribers another $9.99 per month, and it will draw curated content from 200 magazines and newspapers, with Wall Street Journal being one of them. Of course, Apple has its way to figure out what news sources their customers rely on, as they are using App Store metrics to make the selections that will render their News service more lucrative, and more trustworthy.

Are you excited about the things that Apple is about to announce today? Share your thoughts in the comments below, and help us get read by more by sharing this story through our socials, on Facebook and Twitter.

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