- The company has simplified their language and implemented illustrations and videos for better understanding.
- Users can export data with more details and options.
In addition to that, the text in company’s letter explains everything better with illustrations and a video that lasts less than a minute but still clarifies how and why the data is being collected.
The main reason for data collecting, as Google says, is to provide better service to the users which means faster and more relevant search results. And if a person doesn’t have a Google account, its data is being collected from the browser, device or application that they are using.
The company also notes that some of that information is being used for advertising purposes so that users can see ads that are relevant only to them. It is important to know that this kind of information is collected anonymously and that user’s private information is safely stored on Google’s servers and kept private.
Users can also export their data collected by Google. This option was available through Google Takeout since 2011, but now has more options and details included. This kind of data transfer is now easier with the Data Transfer Project which is an open-source system created for these purposes.