- Samsung’s heavily rumored foldable smartphone that has been in the works for years may finally be revealed later this year.
- Samsung CEO DJ Koh revealed that the time to deliver the promised device has come.
- With the next Samsung Developer Conference scheduled for November, we may finally get an official word about the release of the device.
Samsung’s foldable smartphone has been teased at several conferences by the tech giant, but it was always hailed as a concept device. With foldable displays and batteries finally becoming a reality for the consumer market, we can expect the Samsung device to release in the near future.
Samsung CEO DJ Koh attended the IFA electronics show in Berlin and revealed that it is time to deliver on the promised device. The tech giant has its annual developer conference coming up in November, and we may get a sneak preview of the device after it has been teased for years in development. The first reports of the “Galaxy X” device came in 2011 and rumors surrounding the enigmatic device have been increasing every year.
Koh revealed that the development of the upcoming device has been quite complicated but promised that users would receive a functional device instead of something that’s just a gimmick. He added “Every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, [they think] ‘wow, this is the reason Samsung made it.”
Samsung is also set to change its stance on mid-tier smartphones. The company wants to focus on millennials who cannot afford flagship smartphones but want high-end specs at reasonable prices. The Korean mobile manufacturer is currently producing a small number of mid-priced handsets a year.
Samsung has been successful in the high-end segment with its flagship devices like the Samsung S9, S9+ and the recently launched Note 9. However, manufacturers like OnePlus and Xiaomi are dominating the mid-range market with devices that offer flagship specs and minimal compromises without breaking the bank.