- MoviePass is one of the most popular new services that offered users to watch one movie a day for $10.
- The service removed the offering and cut down the maximum number of movies per month to four.
- Users can no longer repeat movies and have to choose four unique options per month.
MoviePass is a popular movie subscription service that allows users to purchase movie tickets for a flat subscription fee. The service started offering 30 movies a month (capped at one a day) for $10. However, the service will bring down the number of movies to just four.
MoviePass started off as a service that was available for use only at limited theaters, and the number of eligible theaters grew over time. However, users were denied the option of pre-booking tickets. With the latest changes to the subscription package, users will be allowed to view four movies a month and users are not allowed to repeat movies.
The company was founded in 2011 and has gone through several pricing structure changes over the years. The serviced stayed invite-only for several months before opening up to everyone. The service utilizes a mobile app and allows users to get access to a prepaid debit card which can be used to pay for tickets from the cinema as usual once they check-in.
The service managed to garner a massive user base with the unlimited tickets and repeats package before it was severely toned down. They did bring back the offer for unlimited movies back, but it is uncertain how long users will be able to avail the services for just $10.
The service is highly economical for users who have limited disposable income and love watching movies. While the serviceable area for the platform is not particularly large, MoviePass does have its fair share of fans. With competitors like Sinemia coming into the picture and offering the same services for as low as $5, MoviePass will need to pull something out of the hat to retain its user base. This is not the first time the service has gone through pricing changes and with stiff competition coming from all ends, it is likely the unlimited plan will stay for a while.