- AT&T sets eyes on spring launch for HBO Max.
- HBO Max will feature more than just HBO content and cost more than Go and Now.
If you thought that HBO Now and HBO Go couldn't possibly be enough, rest assured because HBO Max is coming next spring. Following AT&T's acquisition, it seems that HBO platforms will be multiplying.
Things are going to get crazy soon as AT&T is trying to milk the HBO cow until it runs completely dry. HBO Max is supposed to launch next spring, cost more than the regular $14.99 per month that the other platforms do, and offer some 10,000 hours of content.
The catch is that the platform won't just feature HBO content, like the other two, but it will use the channel's well-established name while also featuring content from the likes of NBC, like Friends or The Office, and The CW shows, to name just a few. This will, of course, highly dilute the HBO brand, but that doesn't seem to be a concern for AT&T as it tries to make the most of it all.
Reports from the Wall Street Journal indicate that the subscription price for HBO Max will be more expensive than HBO Go and HBO Now, which are already pretty expensive when compared with the likes of Netflix and Hulu.
Plus, by the time HBO Max launches, the competition will be quite dire on the video-on-demand market, as Disney+ is launching this November and Apple TV+ is also seeing the light of day. These will join Netflix, and Hulu, and Amazon Prime Video, and it seems that HBO Max will cost more than any of these. Whether the content will justify the price or not, it remains to be seen, but chances are fans will just shrug their shoulders and forgo some shows rather than pay for yet another subscription.
Right now, AT&T is spending big bucks on licensing deals and creating their own content, so we'll see if it pays off in the end or not.
Here's some of the content heading over for HBO Max
- Friends - exclusive streaming rights at launch
- The Fresh Prince of Bel Air - exclusive streaming rights at launch
- Pretty Little Liars - exclusive streaming rights at launch
- Warner Bros' dramas produced for The CW - Batwoman, Katy Keene
- Dune: The Sisterhood - adaptation of Brian Herbert and Kevin Anderson’s book (Original Max)
- Tokyo Vice - featuring Ansel Elgort (Original Max)
- The Flight Attendant - thriller series featuring Kaley Cuoco (Original Max)
- Love Life - 10-episode series featuring Anna Kendrick (Original Max)
- Station Eleven - limited series based on Emily St. John Mandel’s international bestseller (Original Max)
- Made for Love - 10-episode series adaptation based on Alissa Nutting's same-name novel (Original Max)
- Gremlins - animated series based on the original movie (Original Max)
What do you think? Will you be subscribing to HBO Max next spring? Drop us your answer in the comments section below the article and share the news with friends and family to see what they think. Follow TechNadu on Facebook and Twitter to get access to more tech news, guides, reviews, and interviews.