Google and Microsoft's Bing have joined forces to make piracy websites harder to find in the United Kingdom. It will soon start to ban the websites from the front page of Google and Bing results.
It removes copyright infringing content instead of displaying pirated website links it could show legitimate services. Google had already removed many words from autocomplete terms this will be the latest addition to redirecting traffic from illegal content.
According to telegraph reports, Jo Johnson, the minister for universities, science, research and innovation, said that the search engines "relationships with our world leading creative industries need to be collaborative".
According to the IPO, around 15pc of UK internet users, or around 6.7m Britons, access pirated films, music, books and other material online.
The Intellectual Property Office (IPO) will start monitoring the code over the next few months.
A CNBC reports state that "In the past 12 months google had removed 915 million links and Bing took down 91 million links from the request by copyright holders."
As the code was agreed on Feb 9, they will start reducing the visibility of infringing content in search results by June 1, 2017.