- Fuse+ has landed as a fresh streaming platform for multicultural and millenial audiences, with content that resonates with their ideals.
- The new platform doesn’t bring much content but comes with a friendly price and quality originals.
The California-based media company ‘Fuse Media’ is launching a new streaming platform called ‘Fuse Plus’ (Fuse+), hoping to grab a piece of the market even if there are already quite a few established and powerful players in the field. One of its advantages is going to be the super-low subscription cost, set at $1.99 per month or $19.99 for a full year.
What people will get for their money is 500 hours of original programming as well as linear TV channels that will premier content at certain dates and times, focusing mostly on the millennial audience from multiple cultural backgrounds. Moreover, Fuse+ is going to offer limited free, ad-supported content through the platform, acting as a hook for new subscriptions.
The CEO of Fuse Media, Mike Roggero, has stated the following on the launch of their new streaming service:
Fuse Media is launching Fuse Plus as another step in serving this audience across all screens. As our research has shown, young consumers demand empowering content that is representative, inclusive and authentic.
The platform has already passed through a closed testing period in the previous months and already has a working app on Apple TV and Amazon Fire TV. Soon, Roku, Android, and iOS will receive their dedicated native apps for Fuse+, so the “across all screens” part is not there yet but is allegedly on the way.
Here are some noteworthy titles that will premiere on the new platform:
- “Shine True” (premieres Sept. 14), in which mentors and role models help a non-binary or trans person explore their inner identity and passions;
- “Made From Scratch” (premieres Sept. 15), a “not-really-a-cooking-show” that goes beyond the recipe to serve up a candid look into the lives of artists as they prepare their most-loved childhood dishes with the family who knows them best;
- “Sex Sells” (all episodes on Fuse Plus on Sept. 21), a show that celebrates sex-focused businesses from a female perspective; and
- “The Canvas: Los Angeles” (premieres Oct. 6), profiling the unconventional journeys of some of L.A.’s most enigmatic up-and-coming visual artists.
- “Like a Girl” (premieres 2022): Denise Jones, a vocal leader in the fight for gender equality in sports, hosts a multigenerational interview and competition series. In every episode, Jones will spend a day with a talented young, female athlete, including training and competing with some of the biggest athletes on the planet.
In addition to these, Fuse+ will make an array of independent films available on the platform, promoting talented filmmakers and creators that are either non-existent or buried in the bigger places. Hopefully, the curation will be spot on, and people will get quality over quantity, which seems to be the whole idea here.