From Fear to Trust: Why the Future of Cybersecurity Depends on Positivity

Jimmy Tsang, Chief Marketing Officer at MIND, explores that at the heart of cybersecurity, the human element defines MIND’s identity. In this AI-driven era, humans are the leaders, while AI serves as the support staff. 

Tsang emphasizes how empathy and innovation go together so organizations can manage data security with confidence rather than fear. By listening closely to customers, understanding their challenges, and building AI, they help enterprises transform how they prevent data leaks and insider risks.

A typical cybersecurity vendor's approach is sowing fear, uncertainty, and doubt (FUD) to generate action from their customers. Watch how Tsang explains the company’s unique approach to data security challenges, focusing on positive emotions and outcomes.

Related

Anticipation, Intuition, and the Human Pulse Behind Threat Research

Beyond the Sales Pitch: Fostering Real Connections in Cybersecurity with Meaningful Communications

Context Is Key: What the Salesloft Drift Breach Reveals About SaaS Security Gaps

Over 57,000 Government Records Compromised via Qantas Third-Party Salesforce Breach, Reports Say

Australian Cyber Threat Report: 11% Increase in Incident Rate, State-Sponsored Actors Continue to Be a Threat

MI5 Warns UK Politicians of State-Sponsored Espionage Threats from China, Russia, Iran