Endomondo Fitness Tracker Sets Sunset Date for the End of the Year

By Bill Toulas / November 9, 2020

The Endomondo team has announced the end of the road on December 31, 2020, suggesting the “Run with Map My Run” to its current userbase as an alternative. If you choose to keep the app beyond the given date, you will not receive any bug fixes or customer support for it, while online services like storing and accessing any runs that you have tracked or syncing that data will be unavailable.

For this reason, porting the data to UA Map My Run is now supported, and it’ll remain available until March 31, 2021. After that date, all data will be deleted, and they won’t be recoverable in any way. Endomondo and Map My Run are owned by Under Armour, the American sports apparel maker, so the jump from one product to the other wasn’t a random suggestion.

If you are a premium member of Endomondo, your membership will be canceled on November 30, 2020, so you will not get charged for December. However, you will get to enjoy the “Premium” account benefits until the end of the year, so you’re basically getting a month for free. If you’ve already paid for December, you will be refunded. Additionally, Premium Endomondo users will get a free 3-month MVP membership on the Map My Run platform.

Related: The ‘Strava’ Fitness App Exposes User Data to Nearby Strangers

Endomondo was created as a social fitness network back in 2007 and grew very popular quickly. The Denmark-based developers even opened an office in Silicon Valley in 2013 and eventually sold the project to Under Armour in 2015 for a whopping $85 million. At that time, Endomondo had a userbase of 20 million people. So, one has to wonder, why is this investment thrown in the bin after just five years?

Under Armour was hoping to make the most out of both MyFitnessPal and Endomondo when it bought the products in 2015, but the field has changed fundamentally since then. Google and Apple have entered the space more aggressively with their own fitness tracking devices and partnerships, so there’s not much space left neither on Android nor on iOS. Soon, this will get a lot worse, so Under Armour didn’t believe in the profitability of these projects anymore.

The company found someone (Francisco Partners) to buy MyFitnessPal for $345 million, losing $130 million in the process. For Endomondo though, there was no one interested in acquiring the platform, so it enters the sun-setting process now. It is a weird development during times when people rely more on their own fitness gear and tools, but you can’t beat predictions for diminishing returns.

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