Apple Officially Accused of Misleading Marketing on Their iPhone X Product

By Bill Toulas / December 15, 2018

A lawsuit filed in the US District Court of California is accusing Apple of blatantly lying about the technical specs of their iPhone X product series, and especially the screen size and pixel count. As the prosecutors claim, the deception spreads across the X, XS, and XS Max models, so the lawsuit has the goal of a class action status. The plaintiffs believe that what Apple claims on their website and product brochures are violating California’s false advertising law, so their chances of having a successful lawsuit in the particular area would be higher.

As indicated in the 55-page lawsuit in great detail, iPhone X should supposedly feature a 5.8-inch screen, but it is measured to be only about 5.7”. Moreover, the same phone promises a screen resolution of 2436 x 1125, but since the particular screen doesn’t constitute of true pixels with red, green and blue subpixels, this resolution claim is actually referring to the resolution of pseudo-pixels that comprise of pixel pairs, not triplets. The lawsuit also highlights that the outgoing model of the previous year that was the iPhone 8 Plus has a better screen than iPhone X, and since Apple promoted their newer model as “better” than the previous generation, it can be deemed as false advertising again.

Now, this is not the first time that Apple has been brought to court due to lawsuits that come from their customers. At the time of writing this, Apple has ongoing legal disputes with hundreds of Americans on various states across the country, most of which feature the class action status. Apparently, this time, Apple has possibly measured non-screen areas like notch and corners to come up with the numbers they marketed, so it will come down to what can be considered a screen component and what not. On a final side note, it is weird that the iPhone X has got away with the false advertised numbers for so long, with no reviewer going through the trouble of actually measuring the screen size.

Do you find the lawsuit to be exaggerative, or do you believe that Apple deserves it for making false claims? Let us know of your comments below, and don’t forget to also join the discussions on our online community at Facebook and Twitter.

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